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Part I – Understanding and managing media opportunities

Event details

Date: 22.03.2022
Time: 09.30 – 11.30

Venue

via Zoom
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With the community housing sector facing unprecedented levels of public and media scrutiny as a result of its engagement in the Big Housing Build, CHIA Vic is offering members a two-part media training program hosted by highly-respected communications specialist Mary Clark.  

This training will be tailored for the community housing sector and specifically the Big Housing Build.  

 

PART 1 – The Preparation 

 

The course includes: 

  • An overview of the media cycle, media trigger points, and media management techniques 
  • Advice on how to prepare and engage successfully with the media 
  • How to evaluate your media engagement 
  • Q & A session
  • Handouts 

The training is fundamental for spokespeople who are directly exposed to mainstream media. It is also suitable for anyone involved in key message/media strategy decision-making – design and delivery – within your organisation. It is relevant for people with no past media training or media experience but also provides a useful refresher for people who have may have had previous media training, particularly as the content is tailored to the community housing sector in Victoria. 

 

Date:                       22 March 2022 

Time:                       9:30 AM-11:30 AM 

Venue:                    Zoom invite will be emailed to you after you have registered online  

Cost:                        $275 inclusive GST – members only 

Trainer:               Mary Clark  

 

It is strongly recommended that member agencies participate in both sections of this media training module, not just Part 1 or just Part 2.  

Go to Part II – The Delivery

Mary Clark

Mary Clark is a former current affairs journalist with the ABC, Mary has 30+ years delivering bespoke strategic communications advice and issues management counsel to senior managers within major corporations and institutions in Australia and overseas, including directly advising CEOs, Chairs and Directors.  

 

She is also well known to many people in the community housing sector, having consulted to some of the leading housing associations in Victoria in recent years.